Frolic Media, an entertainment media company co-founded by former E! President Lisa Berger and former AwesomenessTV executive Sarah Penna, has signed a first-look deal with CBS Television Studios.

Frolic’s podcast network is the first project that falls under a new overall deal with MWM Universe to develop and produce diversified, story-driven media experiences that cater to Romance fans.

Frolic’s podcast network is the first project that falls under a new overall deal with MWM Universe to develop and produce diversified, story-driven media experiences that cater to Romance fans.

The New York Times best-seller will be developed across film, television and podcasting. The book is synopsized as “an essential exploration of why and how women’s sexuality works, based on groundbreaking research and brain science.”

“Frolic readers are voracious consumers of not just romance novels but pop culture. They love things like Stranger Things.”