“Here’s to alcohol, the rose-colored glasses of life.”
― F. Scott Fitzgerald, The Beautiful and Damned, 1922
On January 16, 1919, just months after the end of World War I, the Eighteenth Amendment to the Constitution of the United States was ratified, stating that after one year, what we now call Prohibition would begin. It would last for thirteen years.
War-weary, resourceful Americans would immediately begin to hoard available alcohol, and would soon be finding ways to trick the system. While this uproar and attempt at puritanical revisionism was going on, social mores and esthetics were changing. Following the ratification of the 20th Amendment in August of 1920, American women wanted to celebrate their hard-won right to vote for the first time. “Flaming Youth” became the catch-phrase for the young generation, the term taken the title of then-scandalous 1923 novel by Samuel Hopkins Adams writing as Warner Fabian.
“Flaming Youth” wanted to party. What F. Scott Fitzgerald described as a “restless generation” in his 1920 debut novel, This Side of Paradise, would continue until the financial crash of 1929.