2. I wrote basic captions. I used to copy and paste a random book quotes from Goodreads, write something generic about how much I love coffee and Fridays, and call it good. My captions were as original as a vodka cranberry or a picture of the sunset with the hashtag #blessed. Once I used my captions for thoughtful questions and personal anecdotes, however, the entire dynamic on my feed changed. My likes and comments increased and, most importantly, I began to interact with my followers in a meaningful way.
3. I obsessed about the algorithm. After trying what feels like a million different ways to please the algorithm gods and boost my visibility, I can confidently say I wish I had spent that time reading books and eating chocolate instead.
4. I used giant, ugly watermarks. Once I stopped using watermarks, large brands started reposting my photos much more often and drove more traffic to my account. If you do use a watermark, make it tasteful, and keep in mind that most watermarks are easy to remove with a variety of different apps, so you are by no means protected from image theft.
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I’m cracking up because I know I’m guilty of some of these fails. This was so helpful, honest and hilarious!! Getting to know Jen has been such an unexpected Bookstagram treat. I can’t wait for more of your posts!
This is pure gold, Jennifer. Honest, insightful, funny. I wasn't around in your early days, but you're one of my favorite accounts and I've never seen a bad post. Brava!
This is great advice and Jen is so open, honest and hilarious reviewing her “mishaps”. It’s very generous of her to share everything she’s learned along the way with us!